Google is becoming one stop shop for all Internet activities right from search, videos, books, maps and many more. Google collects information about users to provide them with targeted advertisements. Recently Google introduces a new concept of "My Activity".
Google's new My Activity will store all of your activities in Google products like searches, videos and everything. You can control the information that Google can use. The information allowed to Google will be used to provide users with specific targeted advertisements.
Google is also about to roll out new "Prompt" feature by which one can customize the ad that are displayed based on various filters. The option is known as opt-in feature.
This option will provide users more control over the advertisements. Example you are browsing on your mobile device and you dislike the ad, you can delete the ad and it can be deleted across all your devices rather than deleting on each devices.
If you prefer privacy to be main concern you can have ultimate privacy control by controlling what are all information should be allowed for Google to track.
P.S: The post is to create awareness and not to create any negative impact.
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