Facebook being one of the giant in Social Networking get its major share of revenue from advertisements. They are using targeted Ad service to gain money. Recently there has been a statement that Facebook can track even if user don't have account.
Google owns one of the Ad service in the name of Adsense which will display the targeted ad to their clients. This is by monitoring the user activities online. To make it simple go and visit any commercial portal and look for an item, you will see the same in whatever page you loaded provided it is Adsense powered.
Likewise Facebook is going to extend their business beyond Social Networking and they are gonna use Third Party Cookie information that supports Facebook plugins to provide targeted ad to the audience.
Facebook states that they are not selling any user data to marketing agency but they got a huge amount through marketing in the first quarter alone.
With this huge step there is no need that one should have an account in Facebook to get targeted Ad now even a person with no Facebook account can get Ad from Facebook through third party cookie information.
P.S: The post is to create awareness and not to create any negative impact.
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