Few portion of network traffic at the data centers are not legitimate and many are due to the bots that are making this traffic and consuming Bandwidth. There has been many steps taken to prevent bots and now it is Google, Yahoo and Facebook join hands to blacklist the bots.
The giants join hands to fight against the bots by blacklisting them by flagging the IP addresses. #Trustworthy Accountability Group (TAG) has announced a program that will tap Google's internal data center and blacklist the bots.
The new pilot program will reject traffic from web robots or bots by making use of blacklist and the suspicious IP addresses will be blacklisted and Google's DoubleClick blacklist alone blocked 8.9 % of data-center traffic.
Bots are used mainly as a tool for making money through Click Frauds ( Refer tutorials.kingprakatheesh.in for more info) which causes loss of money to providers and among them main two are #UrlSpirit and #HitLeap.
#UrlSpirit is a software that has nearly 6500 installations presenting 500 million fake ad requests or average of 2500 requests per day for installation.
#HitLeap is larger with 4800 installations network of which 16% are operating in data centers.
TAG will soon release a set of principles for online users comments that will be then incorporated into the final pilot program. The tool will be available to public by the end of 2015.
P.S : The post is to create awareness and not to be misused.
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